AI forms Use Cases
Create your buyer persona using AI Forms
The buyer persona is one of the best marketing exercises you can perform to understand the profile of the average buyer, including their demographics, psychographics, and even purchasing preferences.
While it’s not an exercise that represents reality 100%, it can give you a general idea and basic notions to develop:
- Products and services based on their needs.
- Content in which they see themselves represented.
However, creating a well-defined buyer persona takes a lot of time: you have to block off hours in your calendar to research users across different statistical studies, consult websites, YouTube videos, social networks, etc., and generally, any site that provides you with information about this buyer persona.
Moreover, you then have to do all the writing, organizing this information in a structured and orderly manner. And once again, that requires a lot of time we don’t have. Especially when what we want is to validate a business hypothesis or a new product or service idea.
But, what if you could generate a buyer persona in about 30 seconds by answering 2 questions?
Now you can do it using TypeflowAI, a form powered by AI that allows you to set up a series of questions that, combined with a prompt, result in a specific answer to any need you have, such as creating this buyer persona.
In the case you can see below, we have set these questions:
Example questions
- What product or service do you want to sell? Sport shoes
- Which market are you targeting? United States
And you can see the result below for a company targeting people in the US interested in sport shoes:
Result
Table 01: DEMOGRAPHICS
| Data Points | Responses |
|---|---|
| Name | Varies |
| Age | 18-35 years |
| Occupation | Young professionals |
| Annual Income | €60,000 - €80,000 |
| Marital Status | Single |
| Family Situation | Childless |
| Location | Urban and suburban areas of US |
Table 02: USER DESCRIPTION
| Description |
|---|
| Active young individual interested in fashion and sports, seeking comfort and style in sneakers, with a medium budget. |
Table 03: PSYCHOGRAPHICS
| Data Points | Responses |
|---|---|
| Personal Characteristics | Young, active, fashion and health-conscious |
| Hobbies | Sports, fitness, outdoor activities |
| Interests | Fashion, technology, sustainability |
| Personal Aspirations | Maintain a healthy and active lifestyle |
| Professional Goals | Career growth, work-life balance |
| Challenges | Finding quality products at a good price |
| Main Challenges | Staying fit and up-to-date with trends |
| Needs | Comfortable, durable, and stylish sneakers |
| Dreams | Achieving personal and professional goals, traveling |
Table 04: BUYING BEHAVIORS
| Data Points | Responses |
|---|---|
| Budget | €50 - €150 |
| Purchase Frequency | 1-2 times a year |
| Preferred Channels | Online stores, specialized physical stores |
| Online Behavior | Compare prices, read reviews, look for deals |
| Search Terms | "Fashionable sports sneakers", "Best running sneakers", "Sustainable sneakers" |
| Preferred Brands | Nike, Adidas, Reebok, local brands |
| Trigger Factors | Need for replacement, new trends, recommendations |
| Barriers | High price, lack of product information |
Impressive, right? Imagine how quickly you could start validating ideas, business models, and how easily you could create content specifically tailored for this buyer persona.
And there’s more: you can create an image of this avatar, you can store this information in Google Docs or Airtable to create a business plan…
The possibilities are endless!
Would you like to try the Buyer Persona Generator now?
