Create a unique value proposition with AI

If you don’t know what your business's value proposition is, you don’t have a business. It's as clear as that, because you don’t know what problem your service or product solves.

That’s why it’s so important to know how to define a unique value proposition and, above all, how to communicate it clearly to your leads and customers.

But what is a unique value proposition, really?

It’s the main competitive advantage your business has. Or in other words: it’s a phrase or paragraph that expresses why customers should buy from you and not your competition.

Now, what’s the problem? Summarizing your unique value proposition in a few words is a complex process that takes time: it requires prior market research, competitor analysis, understanding of the buyer personas you’re targeting, and the products and services you offer (as well as their benefits).

Moreover, you have to synthesize all this information into a single sentence so that when you communicate it to your leads and customers on your website or in an ad, for example, it’s clear upon reading.

Fortunately, we have two very powerful tools:

Pre-formulated methods by business schools like Harvard Business School (HBS) or by renowned professionals like Geoff Moore or Steve Blank.
AI-powered tools like TypeflowAI. What if we combined these two sources of knowledge? You’d have the perfect unique value proposition.

Let's see an example:

Imagine you sell specialty coffee and you want to reflect the value you offer to your customers. In this case, you could use a form to answer these questions:

Example questions

What type of business do you want to generate a unique value proposition for?
What problem does your product solve?
In which industry?
What is the predominant age of your customers?
What is the predominant gender of your customers?
In what city or country are your customers primarily located?
What products or services do you offer?
What are the main benefits of your product or service?
What are the main features of your product or service?

TypeflowAI would use the answers (which would take you no more than 1 minute to complete) to generate an advanced prompt that would produce 3 examples of unique value propositions using the mentioned formulas.

Thus, it would offer you a result like this:

Result

Step 1: Generate a Buyer Persona

Business: Specialty Coffee
Age: 25-35 years
Gender: Predominantly female
Industry: Food and Beverage, specifically coffee shops
Area: Urban cities with a high density of young professionals and students
Products: Specialty coffee, coffee-based drinks, artisanal pastries, and healthy snack options
Benefits: Unique and high-quality coffee taste, cozy atmosphere for working or socializing, healthy and artisanal options
Features: Single-origin coffees, customizable drink options, coworking spaces, community events, and barista workshops
Buyer Persona: Ana, a 30-year-old professional working in the creative sector and living in an urban city. She values the quality and sustainability of the products she consumes. She seeks a coffee shop where she can enjoy excellent specialty coffee, find a quiet space to work or have informal meetings. She prefers healthy options and likes to support local businesses that promote sustainable practices.

Step 2: Three Unique Value Propositions

Steve Blank Method:

"We help young professionals like Ana to enjoy a unique specialty coffee and find a cozy space to work and socialize, by offering single-origin coffees and coworking spaces designed specifically for them."

Geoff Moore Formula:

"For young professionals like Ana, who seek quality and a space to work or socialize, our specialty coffee is a unique offering in the food industry that provides a unique and high-quality taste with healthy options in a cozy environment."

Harvard Business School Method:

What does my brand offer? A unique environment where specialty coffee and customer experience are our priority, offering a cozy space and healthy options.
What job does the customer hire my brand to do? To provide a high-quality coffee consumption experience and a versatile space to work and socialize.
What companies and products compete with my brand to do this job? Other specialty coffee shops, large coffee chain stores, coworking spaces.
What sets my brand apart from competitors? The unique combination of coffee quality, customization, focus on sustainability, and building a community through events and workshops.

WOW! Incredible, right?

Imagine all the time you can save: now you could better communicate your message on the website, social media, ads, to investors, customers, whoever you want!

As you can see, the possibilities are endless...

Would you like to try the Unique Sales Proposal Generator template?

Create your first AI form